About the Graça Machel Trust
Founded in 2010 the Graça Machel Trust is a Pan-African NGO that serves the women and adolescent girls of Africa. We aim to amplify women’s movements, influence governance and promote women’s contributions and leadership in the economic, social and political development of Africa, and advocate for the capacity building and advancement of adolescent girls. Building on the legacy and passion of our Founder, Mrs Graça Machel, the Trust tackles structural barriers to change how public and private institutions address women’s and girls’ rights. Drawing from our founding principles and overarching mandate from her legacy as a liberation fighter and global advocate for women’s and children’s rights, we aim to harness the power of collective action through networks to drive inclusive social and economic transformation. The Graça Machel Trust has a geographic footprint across 20 countries in Africa and is headquartered in South Africa.
About the role
This role provides an exciting opportunity to play an integral role in the building of the Trust’s brand on the continent and beyond. As the Social Media Officer for the Trust you will be responsible for the Trust and its programmes’ social media content and community management across platforms.
This is a mid-weight position for a social media all-rounder who is able to deliver on the below scope. As a non-profit organisation we do not have many departments that provide social media data and other support. Therefore the person applying needs to be able to do the work in the scope – please read it carefully.
If you are passionate about women’s economic advancement and adolescent girls’ issues on the African continent, are creative, a strategic thinker who understands how to use social media effectively and for positive impact, and you keep up with trends in the ecosystem, then apply for this.
The platforms being used by the Trust and its programmes are:
- LinkedIn, Facebook, X, IG and wanting to add Tik Tok
Duties
- Work with the communications team to plan content for all the platforms
- Produce monthly content plans for each of the platforms
- Develop content of each of the platforms – the team will support with background information, help with sourcing some of the programme content – you will be responsible to do additional research, and creatively craft content in a way that is relatable and builds each of the brands.
- Do community management on each of the platforms (post, respond, manage interaction, respond to queries, etc.)
- Do content design for relevant posts (using Canva Pro / Adobe creative cloud) and newsletters (MailChimp)
- Develop and continuously update social media FAQs for GMT and its programmes
- Conceptualise and manage social media campaigns as and when they come up
- Provide social media campaign reports
- Attend programme events (physical and virtual) to do live posting
- Provide guidance to programme officers on the best way to use social media for their programmes
- Contribute meaningfully to team brainstorms, communication strategies and implementation plans
- Provide weekly status update for social media at organisational and programme levels
- Provide monthly social media reports for all brands – with analysis, insights and recommendations where necessary.
- Provide insightful quarterly reports for donor partners.
Key requirements and qualifications
- Graduate in communication/ journalism / marketing/ PR or related fields
- At least 5 years’ of working experience in communications and marketing spaces.
- Excellent copy writing and editing skills
- Ability to develop simple to mid complex artwork for social media – static as well as video
- Solid experience in and a passion for social media
- Able to interpret information visually and understand of how to use images and audio-visual content to tell a story
- Solid experience in campaign management and reporting at different levels
- Solid experience in community management
- Extreme attention to detail
- Ability to multitask and prioritise projects
- Ability to work with a team
- Flexibility is key – we work with an internationally recognised brand and need to be agile enough to respond to issues as and when they come up
- Strategic thinking is a must – be able to connect dots in terms of organisational and programme content and constantly exploit opportunities
- Solid understanding of integrated communications and how to leverage different platforms
- Ability to operate independently with limited direct supervision on day-to-day activities
- Understanding of brand management
- Project management skills a big plus
Type of position: Full time (hybrid), based in Johannesburg, South Africa.
Application deadline: Tuesday 20 May 2025, 7pm SAST.
Availability: From mid to end of June 2025.
Email CV to: recruitment@gracamacheltrust.org