{"id":7739,"date":"2025-04-22T08:01:55","date_gmt":"2025-04-22T08:01:55","guid":{"rendered":"https:\/\/gracamacheltrust.org\/?p=7739"},"modified":"2025-04-22T08:01:55","modified_gmt":"2025-04-22T08:01:55","slug":"expanding-market-access-unlocking-new-opportunities-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/test.gbstudio.co.za\/gmt\/featured\/expanding-market-access-unlocking-new-opportunities-for-entrepreneurs\/","title":{"rendered":"Expanding Market Access: Unlocking New Opportunities for Entrepreneurs"},"content":{"rendered":"

Sometimes, one opportunity is all it takes to change the trajectory of a business. For many women in the WCW Programme, 2024 has been a year of breakthroughs – where barriers gave way to bridges, and small businesses found space to grow.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

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Thanks to focused coaching and training, WCW entrepreneurs opened the door to over 10 new markets, generating opportunities valued at more than US$200,000<\/b>. With tailored procurement support, they went even further – securing five supplier partnerships in Tanzania and seven in Zambia. These aren\u2019t just numbers. They\u2019re new deals signed, new shelves stocked, and new markets won.<\/span><\/span><\/p>\n

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Behind this progress is WCW\u2019s strong belief in insight before action. Partnering with a leading service provider, the programme is helping entrepreneurs decode market trends, customer behaviours, and competitor landscapes. Through boot camps in six countries, women are now equipped with sharper strategies to position and promote their businesses like pros.<\/span><\/span><\/p>\n

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In the agriculture and agro-processing sectors, WCW is collecting critical data to pinpoint entry barriers, market concentrations, and competitive pressures. These insights are more than academic – they\u2019re fuelling policy advocacy aimed at making it easier for small businesses to enter and thrive in high-potential sectors.<\/span><\/span><\/p>\n

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Support is also happening behind the scenes. WCW has brought in seasoned service providers to guide entrepreneurs in securing offtake agreements – particularly in agribusiness, where the potential to scale is massive. Plans to roll out a collective\/aggregation model are also underway, giving smaller businesses the power to move together and tap into bigger supply chains.<\/span><\/span><\/p>\n<\/div>\n

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Key Voices:<\/span><\/b><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n

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“The programme helped me focus on customer needs, allowing me to improve service delivery and expand my product range.”<\/span><\/span>\u00a0<\/span><\/span>
\n<\/span>\u2014 Participant from Tanzania<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n

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“The WCW-I programme has been helping me develop confidence, refine operations, and expand my market reach.”<\/span><\/span>\u00a0<\/span><\/span>
\n<\/span>\u2014 Participant from Zambia<\/span><\/span><\/p>\n

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With clearer pathways and stronger partnerships, WCW is showing what\u2019s possible when entrepreneurs are given the tools – and the trust – to lead their own growth.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sometimes, one opportunity is all it takes to change the […]<\/p>\n","protected":false},"author":1,"featured_media":7740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_rtcl_gb_attr":"","footnotes":""},"categories":[4,81,95],"tags":[],"class_list":["post-7739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-highlight","category-womens-economic-and-social-advancement-highlight"],"acf":[],"_links":{"self":[{"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/posts\/7739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/comments?post=7739"}],"version-history":[{"count":0,"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/posts\/7739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/media\/7740"}],"wp:attachment":[{"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/media?parent=7739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/categories?post=7739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.gbstudio.co.za\/gmt\/wp-json\/wp\/v2\/tags?post=7739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}